Your comment is solid but it "feels" jaded. The credit card fee "pie" is HUGE. There is room for square and many other alternatives. As you've said, there is a

Your comment is solid but it "feels" jaded. The credit card fee "pie" is HUGE. There is room for square and many other alternatives. As you've said, there is a middle man of the middle man who manages the middle man. That's not Square's bread and butter. They're going after the low hanging fruit: small businesses, food trucks, flee market sellers, etc. They can't compete in the POS world but they can get theirs. However, you are foreshadowing something else, in my opinion: Square is the small fish nipping at the large pie while the big fish are swimming away from Sharks. If Square attempts to grow too quickly or expand too fast, they'll get swallowed up. They won't be bought, just forced out of business. I think they can have value, but in 10 years - slow and steady.