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I think using them together is crucial. Qualitative research gives you insight into what you should look for through quantitative research. It's important to
by danmccorm 11y ago
I think using them together is crucial. Qualitative research gives you insight into what you should look for through quantitative research. It's important to start with some basic qualitative research (talking to a few customers) and then scale it through quantitative methods (analyzing logs).
- curuinor 11y agoi liked poking about think-aloud protocols (https://en.wikipedia.org/wiki/Think_aloud_protocol https://en.wikipedia.org/wiki/Think_aloud_protocol) - jeff shrager always said to wait until they're swearing while they're doing whatever it is you're having them do and then you know you've started doing a think-aloud protocol properly.
- danmccorm 11y agoCool beans! I like that.