And then some newcomer comes in and disrupts Uber, and the cycle repeats. Except, this time, there's an opportunity for there to be change, and riders will brie

And then some newcomer comes in and disrupts Uber, and the cycle repeats. Except, this time, there's an opportunity for there to be change, and riders will briefly have gotten a better experience than before. It's not necessarily a bad thing for business models to be cyclical. Even when it results in a downwards spiral, it usually allows the problem space to be explored, and that spiral can be disrupted upwards... at the cost of temporary lack of quality.