5 ms·
What is a category-killer? From what I can tell, they are a middleman to another middleman (you could call them the third wheel), only one of which has the leve
by revelation 11y ago
What is a category-killer? From what I can tell, they are a middleman to another middleman (you could call them the third wheel), only one of which has the leverage in this world (it's not Square).
We read about them because... I'm not too sure actually, I guess it's because they are burning VC money and have a splendid website.
- beat 11y agoPoint of sale. They're building toward a monopoly on point-of-sale devices in small businesses. A lot of restaurants and locally owned shops have ditched their old registers in favor of Square registers, and Square gets a cut of all their sales. They can expand outward from there, getting into the enterprise market for chains, replacing the ugly, expensive bloatware. Really complex retailers with broad product lines, like supermarkets and big box retailers, will continue with highly customized in-house solutions. But for retailers with only dozens or hundreds rather than thousands of products, and limited budget to buy fancy solutions, it's a godsend. And, because the customers are making a major, high-risk, customer-facing commitment, they're going to be very sticky, very unlikely to switch. Basically, Square is entering a market where the established players are too slow and coarse-grained to reach a lot of potential customers, and then they'll have a terrific barrier to entry. That sounds like a good deal to me, from an investment point of view.
- brown9-2 11y agoA lot of restaurants and locally owned shops have ditched their old registers in favor of Square registers Some citations would be nice
- beat 11y agoDo you go to independent restaurants or small businesses? Here in Minneapolis, where "buy local" is a serious thing, we do it all the time. But if you only shop and eat at national chains, you won't see it.
- beat 11y agoI should add that, as a customer of Square's customers, I breath a sigh of relief every time I see a restaurant or small business using Square for point of sale. It means I'll get email receipts, that I won't have to calculate tips, that I'm unlikely to get mischarged, that my credit card info isn't passing through some half-assed amateur homebrew system, etc. It means I'm not trying to understand whether to push X or the green button for credit rather than debit, it means I can write a nice signature with my finger rather than some terrible low-res scratch with a bad plastic pen in a tiny box, etc. As someone who uses other people's payment systems, Square makes me happy. It's a product that respects the users.
- orbitur 11y agoI'm a happy Square user too. But too bad we don't actually make them money.