Meanwhile the ultra-highend designer, Brunello Cuccinelli, achieved a very successful multi-billion IPO valuation by focusing on hand made clothing, ethical sou

Meanwhile the ultra-highend designer, Brunello Cuccinelli, achieved a very successful multi-billion IPO valuation by focusing on hand made clothing, ethical sourcing, hands on sales, and superior quality. Sometimes markets aren't just about driving down price and cheap supply chains. Providing a product an order of magnitude better than currently provided by competition, and charging a lot for it, can also lead to success. I also sense that a great deal of profit will come from matching consumers values of quality and ethics over price for the coming generation of consumers.