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How does Bonobos get around the fact that you're just getting a similar style, and not tailored pants? The biggest issue with buying mass produced clothing onl
by deckard1 11y ago
How does Bonobos get around the fact that you're just getting a similar style, and not tailored pants?
The biggest issue with buying mass produced clothing online, is that two pairs of the identical style have wildly different fits and shrinkage behavior. For example, Levis. I have to try on about 10 pairs of 501s before I find one that fits. After the first wash, all bets are off.
I think Bonobos is going to have the issue. Except, now you have a customer that is angry because they spent an afternoon finding pants that fit, only to have those "same" pants shipped and not fit. Unless Bonobos steps up tailoring on demand (think Black Lapel), I think they are going to have enormous trouble satisfying the customer.
- saosebastiao 11y agoThat is a quality control issue, not an issue of tailored vs RTW. Levi's has it especially bad because they have hundreds of manufacturing facilities and they range from in-house to third party, rich countries (more automated) to poor countries (more manual), and have hundreds of potential denim suppliers even within the same cut style. But most smaller clothing companies don't have those problems (or they have them, but not as bad), and this problem is one that Bonobos in particular has actively tried to eliminate. It is pretty easy to maintain consistent quality when you are small though, and it will be more difficult to do as Bonobos grows.
- ucaetano 11y agoAgain, this just proves that they can't scale. You can't be a mass manufacturer with low-volume quality controls. They are a product line, not a company.
- saosebastiao 11y agoWhat I said gives you no basis for that assertion. It's like claiming that a company can't scale because it hasn't scaled yet. Scaling amazon has gotten harder as it has gotten bigger, but that didn't stop them from scaling.