"The most common methods are the blue link color, underlining, or a 'more/click me' button. I don't want to do any of those - wanting someone to click content i

"The most common methods are the blue link color, underlining, or a 'more/click me' button. I don't want to do any of those - wanting someone to click content is more desirable than telling them to." A user isn't going to click anything unless they know they can click it. You have to tell them they can click it before they can want to click on it. And the easiest way to do that is with the blue color or the underline.