I once applied for a job working with a particular group, going through standard HR process. I heard nothing. About two months later, I saw an identically-word

I once applied for a job working with a particular group, going through standard HR process. I heard nothing. About two months later, I saw an identically-worded opening with the same group. This time I contacted the manager of the group directly. I quickly had an interview, and was moving in to my new office in a matter of weeks.