To be clear, with most of the celebrity adopters, they're often given the device and sometimes paid to use it. Here in Toronto, I've seen marketing teams of pe

To be clear, with most of the celebrity adopters, they're often given the device and sometimes paid to use it. Here in Toronto, I've seen marketing teams of people handing out this device and rolling around Yonge-Dundas square (sometimes cast as times square in feature films) in a guerilla marketing push. It doesn't mean they're not cool and fun, but the breathless articles about how cool, hip, and trendy people are "suddenly using the device" are often coordinated.