This is a good thing, IMO. It's like having a shoddy builder who builds a poorly insulated house and then screams - hey, your house will be more expensive if I

This is a good thing, IMO. It's like having a shoddy builder who builds a poorly insulated house and then screams - hey, your house will be more expensive if I build it properly. But the builder has plenty of profits with which to take the hit. Consumers are already trading off their data for services (like Facebook). If the costs were so high that Facebook or Google needed to pass on real costs to consumers, there might be an issue. But the costs won't be that high. It's just a bit more work to build it right.