Or perhaps the soda tax and reduced consumption both stem from the same body of scientific evidence and anti-soda narrative? As a whole, consumers are shifting

Or perhaps the soda tax and reduced consumption both stem from the same body of scientific evidence and anti-soda narrative? As a whole, consumers are shifting to healthier eating trends, soda's one of the obvious things to cut. I agree with the last paragraph, the studies to date haven't shown much. It'd be interesting to compare state-by-state changes over the past 10 years.