Great question. I spent a lot of my time at Optimizely running a/b tests on the homepage. The short answer is: you're seeing what performed best on the primary

Great question. I spent a lot of my time at Optimizely running a/b tests on the homepage. The short answer is: you're seeing what performed best on the primary success metric: new leads. For enterprise B2B sales, new leads are the lifeblood of the sales team. Although things can always be improved, I would argue that the homepage provides just the right amount of information to spark your curiosity enough for you to hand your email address over to the sales team.