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The classic story is how Target figures out when women are pregnant by their buying habits. I honestly don't know how true it is but it gets repeated quite ofte
by nommm-nommm 11y ago
The classic story is how Target figures out when women are pregnant by their buying habits. I honestly don't know how true it is but it gets repeated quite often. Sounds fishy to me. http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ http://www.forbes.com/sites/kashmirhill/2012/02/16/how-targe...
- TeMPOraL 11y agoThat actually sounds perfectly realistic to me. Those are results you expect to have if you did your job right (knowing the girl was pregnant, not pissing off her father in the process).
- nommm-nommm 11y agoThe fishy part is where the dad goes to Target and demands and apology. I also was unaware that Target sent out targeted coupons.
- TeMPOraL 11y agoYeah, that is probably the least plausible part of the story, but then again, not everyone is a technology-conscious person. My SO used to deal with "general population" on the phone and after hearing weird stories almost every day, I stopped being surprised about people anymore.
- tim333 11y agoThere's a discussion of why the story seems iffy here http://www.kdnuggets.com/2014/05/target-predict-teen-pregnancy-inside-story.html http://www.kdnuggets.com/2014/05/target-predict-teen-pregnan...