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Enterprise software, which more or less Optimizely is[1], is a very different sales model from your typical consumer or small company oriented technology busine
by abalone 11y ago
Enterprise software, which more or less Optimizely is[1], is a very different sales model from your typical consumer or small company oriented technology business. It's much more focused on getting people on the phone or in front of salespeople. So, in some sense you want to have just enough information to get people on the phone.
[1] Super over-simplified rule of thumb: If you see "Solutions" in their nav menu, it's enterprise software.
- eru 11y agoIf you see `compliance' anywhere that's an even stronger hint.
- shostack 11y agoUnfortunately this is right. As the target audience for Optimizely and an ex-customer, I have to say it annoys me to no end that they are so light on details. My time is limited and I don't want to have a conversation with a rep until I can see more of what it offers. Pretty much every analytics platform out there falls into this trap. Half the time the sales reps can't even answer my questions so I have to waste even more time with a sales engineer on a followup call to just see basic things like pictures of the interface.