If one were to follow the highly-cynical concept that 'every article is a "submarine article" for something', then it could logically follow that many of the ap

If one were to follow the highly-cynical concept that 'every article is a "submarine article" for something', then it could logically follow that many of the apartment-bashing articles are secretly advertisements for house sales. If you run a house construction general contractor, or maybe you're a lumber producer, and your sales hit a slump, how do you advertise? Everyone hates "normal" ads, but "native" ads are too new to be known. So you write up an article about the pains of apartment living, and shuttle it off to your friends at an influential newsblog.