If you're on their homepage, it's probably because you were referred there by someone or something that already told you about them. The homepage has just what

If you're on their homepage, it's probably because you were referred there by someone or something that already told you about them. The homepage has just what a referral needs: a one-field signup form, some other brands using them so you trust the referral gave you good advice, and enough branding to show you you're in the right place. If you're coming from anywhere else, like an ad, it's going to be linked to a landing page tailored to that source. For example, if you search "A/B testing" on Google, you'll find an ad that links here, not to their homepage: https://www.optimizely.com/ab-testing https://www.optimizely.com/ab-testing