They are euphemisms.* People react poorly to euphemisms when hearing bad news, because it feels like it's spin. Which it is. *Perhaps with the exception of "ro

They are euphemisms.* People react poorly to euphemisms when hearing bad news, because it feels like it's spin. Which it is. *Perhaps with the exception of "roadmap", which is actually a better word choice than "plan" or "strategy" as it connotes a long journey ahead.