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> the brand lift of being associated with the house that publishes some of the best and most esteemed magazines in the world elevates them to another level as
by kenko 11y ago
> the brand lift of being associated with the house that publishes some of the best and most esteemed magazines in the world elevates them to another level as a publisher
Frankly, I'd think being associated with The New Yorker and GQ would harm Pitchfork's image more than help it.
- tyre 11y agoCould you elaborate? In my opinion, The New Yorker is widely considered to produce high-quality journalism.
- firstworldman 11y agoWell, first of all, these kinds of things are really just insider baseball, aren't they? I don't think most readers of magazines are interested in or knowledgeable about the portfolio of the magazine publisher. So the influence is primarily on people involved in the industry. But secondly, as the other commenter points out, being associated with The New Yorker is something that just about any journalistic enterprise would die for. I suspect the web will eventually cannibalize GQ (not because it's bad, but because it's not specific enough), but The New Yorker will outlive us all.
- krebby 11y agoTo advertisers? Absolutely not.