5 ms·
I know of at least company which actually does this (tests headlines before writing the actual articles).
by morgante 11y ago
I know of at least company which actually does this (tests headlines before writing the actual articles).
- bcohen5055 11y agoI've always wondered if sites do this the other way around. A site invests a lot in content they create you would think to get the most out of it they would serve it with different headlines to different demographics. Knowing from Facebook what headlines you have clicked through in the past can indicate how they should write future headlines to get you again.
- morgante 11y agoOh, they definitely do it the other way around extensively.
- petra 11y agoIn the testing phase, what happens when you click the headline?
- morgante 11y agoSometimes it just loads a random article, sometimes it gives an error page.