Google's stated mission: to organize the world's information and make it universally accessible and useful. I.e. ALL the information on earth (they may need re

Google's stated mission: to organize the world's information and make it universally accessible and useful. I.e. ALL the information on earth (they may need reword from "world" to galaxy or whatever in the future). Whenever they need a resource or perform an activity at scale and the existing solutions suck they like to invent better ways (e.g. dutch auction instead of investment bank cabal when listing on a stock exchange). PS: I'm not a big fan of the corporatist phrase, "core competency". I dislike it almost as much as I dislike the phrase "best practice", for the similar reasons.