It's the same as Amazon selling both the Amazon Kindle and the Sony Reader: http://www.amazon.com/Sony-Digital-Reader-Touch-PRS600BC/dp/B002MWYUFU http://www.a

It's the same as Amazon selling both the Amazon Kindle and the Sony Reader: http://www.amazon.com/Sony-Digital-Reader-Touch-PRS600BC/dp/B002MWYUFU http://www.amazon.com/Sony-Digital-Reader-Touch-PRS600BC/dp/... Different products, different makers, different brands. One brand is owned by the retailer, the other by a third party that sells through multiple channels.