If you ever needed an example of what is wrong w/ all the panel-based demographic and analytics info sites - this is it. This kind of methodology works fine if

If you ever needed an example of what is wrong w/ all the panel-based demographic and analytics info sites - this is it. This kind of methodology works fine if you are analyzing a very very large site that many people use (facebook, myspace, etc). It's old thinking to think that a panel of people can accurately measure niche content. It might work for nielsen on TV, but it obviously is completely broken for web sites.