Most startups begin life in total obscurity and only transcend that nameless wasteland through sheer cheerleading force. I get that it can feel a little rah-rah

Most startups begin life in total obscurity and only transcend that nameless wasteland through sheer cheerleading force. I get that it can feel a little rah-rah, but as a founder that function is firmly on your list of jobs. It would be strange to read a founder-penned startup missive that didn't toot a few horns.