Half way through the article, it reads: One way Amazon adds so many features, though it won’t talk much about this, is to contract key elements from o

Half way through the article, it reads: One way Amazon adds so many features, though it won’t talk much about this, is to contract key elements from other companies. QuickSight, the data analysis tool announced on Wednesday as a competitor to IBM’s Cognos, uses technology A.W.S. hired from a start-up called Zoomdata, according to people familiar with the technology. They asked not to be named in order to maintain professional relationships.