Agreed. Find a portion of the target market that is unserved, or poorly served by their app, and differentiate your app to appeal to them. If this means makin

Agreed. Find a portion of the target market that is unserved, or poorly served by their app, and differentiate your app to appeal to them. If this means making it narrower, good. The only sort of competition I'd strongly discourage is straight-up head to head competition. You have to differentiate yourself somehow, even if not on a technical dimension.