For a less sensational perspective: http://www.laobserved.com/archive/2015/10/lopez_looks_for_biggest_w.php http://www.laobserved.com/archive/2015/10/lopez_look

For a less sensational perspective: http://www.laobserved.com/archive/2015/10/lopez_looks_for_biggest_w.php http://www.laobserved.com/archive/2015/10/lopez_looks_for_bi... The columnist, Steve Lopez, is known for these populist stunts. Sometimes, as in this case, it's kind of entertaining, but there's often little substance there. This is captured in the link above, by a very seasoned independent observer of LA, calling the above a "column gimmick."