Your experience may be different than mine, but I've been advertising in a couple different verticals (including legal, so I'm familiar with the insanity there)

Your experience may be different than mine, but I've been advertising in a couple different verticals (including legal, so I'm familiar with the insanity there) for the past couple years and I've been involved on the Adsense side since early 2004, and I haven't seen click prices drop dramatically. Here's some data, ending June 2009: http://www.clickz.com/3634374 http://www.clickz.com/3634374 (Click 'prior month' to get a feel for the trend. A chart would be nice. Some verticals, like mortgages, obviously took a beating.) Sure, it's easy to set up a campaign and start blindly feeding money in to the Google machine -- but that's a long, long way from effectively managing a campaign.