I don't think moving back to actual film is whats required to save this industry. For years they've treated customers with contempt, with obscenely expensive ti

I don't think moving back to actual film is whats required to save this industry. For years they've treated customers with contempt, with obscenely expensive tickets, even more expensive food, ridiculous policies regarding bringing in your own, over-crowded theatres, uncomfortable seats and at the end a mediocre viewing experience. For them to truly recover they will need a complete change of tactics regarding what they offer customers, starting with a better in-theatre experience.