To a certain extent , the story of "important and unique manufacturing processes" is a story every luxury brand tells his customers ,and it's an important marke

To a certain extent , the story of "important and unique manufacturing processes" is a story every luxury brand tells his customers ,and it's an important marketing tool. As for most iPhone users, who mostly use the iPhone for social media and casual games, i'm not sure it's hardware differentiation is that critical. Maybe it was before, but it's not today(since android has matured). It's certainly not in the top 5 biggest competitive advantages the iPhone has,while more mundane things have much more importance like: control of iMessage, strong status symbol, people being used to the platform ,etc