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What is better, billboards and a bike scheme, or no billboards? We shouldn't ignore that there are real tradeoffs at stake here (even if they don't involve bi
by RobinL 11y ago
What is better, billboards and a bike scheme, or no billboards? We shouldn't ignore that there are real tradeoffs at stake here (even if they don't involve bikes).
https://en.m.wikipedia.org/wiki/Vélib%27 https://en.m.wikipedia.org/wiki/Vélib%27
- orik 11y agoI don't understand. I'm sure there are tradeoffs (as with all things) but what do the bikes have to do with it? Was the Véli program funded by billboards?
- RobinL 11y agoYep - details in the wiki link :-) In fact, we even get a quantification of the potential 'value' of the billboards (to the advertisers, at least) : JCDecaux paid the scheme's start-up costs, totalling about $140 million, and employs around 285 people full-time to operate the system and repair the bikes on a ten-year contract. The city receives all revenue from the programme, as well as a fee of about $4.3 million a year. In return, JCDecaux receives exclusive control over 1,628 city-owned billboards; the city receives about half of that advertising space at no charge for public-interest advertising