They beat Lycos etc by having a better product built around a very different paradigm : better performance from the text search, negating need for the heavy gra

They beat Lycos etc by having a better product built around a very different paradigm : better performance from the text search, negating need for the heavy graphical hinting. That's what I was trying to get at :) For the time I'd also argue that their "on-boarding" was excellent: a textbox and two buttons, you can't get simpler :) The 2015 equivalent would be adding animated instructions in a pencil typeface on the search box and buttons. The demographics and expectations are different now.