"The startups have managed to underbid the giants in certain markets by keeping expenses relatively low, either by writing their own versions of the software ne

"The startups have managed to underbid the giants in certain markets by keeping expenses relatively low, either by writing their own versions of the software needed to run a cloud or by handcrafting the hardware needed to house one." It's funny to see a description of the exact opposite of your own strategy put to print. We[1] are overbidding "the giants" by providing personal support and allowing people to use their own tools and writing nothing that's non-standard or provider-specific. Yes, we do build and own our own infrastructure (of course) so perhaps that's a commonality. Honestly, we never even referred to what we do as "cloud storage" or "cloud anything" until two years ago... [1] You know who we are.