NOSQL is definitely not a new idea, but the current favorite mode of access and interaction is (REST). I think the explosion in popularity for the creators is d

NOSQL is definitely not a new idea, but the current favorite mode of access and interaction is (REST). I think the explosion in popularity for the creators is due to a lot of things, including: the ability to start an open source project in a new environment, giving it a real chance for wide adoption; the need to fill a niche, there are many different types of NOSQL stores; and to a lesser extent the perceived simplicity of such a project. For people using NOSQL stores in their projects, the attraction comes from the mix of shiny new technology and performance benefits, both real and perceived. It also helps that there are many different types each addressing a different requirement.