I'm not an entrepreneur, but I have worked at 2 startups (less than 20 employees) since 2011. This is going to sound cliched, but the best way is to start your

I'm not an entrepreneur, but I have worked at 2 startups (less than 20 employees) since 2011. This is going to sound cliched, but the best way is to start your own company or project from scratch and apply the concepts you learn from these resources. Here are some "bestsellers", apart from http://startupclass.samaltman.com http://startupclass.samaltman.com and PG's essays are Building Product/Design ----------------- * Design Sprints by Google Ventures: https://www.youtube.com/results?search_query=design+sprints https://www.youtube.com/results?search_query=design+sprints * Startup School Office Hours: https://www.youtube.com/results?search_query=startup+school+office+hours&page=&utm_source=opensearch https://www.youtube.com/results?search_query=startup+school+... * Interface Design for Startups https://courses.platzi.com/classes/interface-design-startups/ https://courses.platzi.com/classes/interface-design-startups... * The Design of Everyday Things: http://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/1452654123 http://www.amazon.com/Design-Everyday-Things-Donald-Norman/d... * Don't make me Think: http://www.amazon.in/Dont-Make-Me-Think-Usability/dp/0321344758 http://www.amazon.in/Dont-Make-Me-Think-Usability/dp/0321344... * Objectified: http://www.imdb.com/title/tt1241325/ http://www.imdb.com/title/tt1241325/ * https://www.useronboard.com https://www.useronboard.com * Either Rework or Getting Real by 37 Signals Execution/Business Models: --------------------------- 1. The Lean Startup: http://theleanstartup.com/book http://theleanstartup.com/book 2. Lean Analytics: http://leananalyticsbook.com/ http://leananalyticsbook.com/ 3. Business Model Generation: http://www.businessmodelgeneration.com/ http://www.businessmodelgeneration.com/ People: ----------- * How to Win Friends and Influence People * The Hard Thing about Hard Things: http://www.amazon.com/The-Hard-Thing-About-Things/dp/0062273205 http://www.amazon.com/The-Hard-Thing-About-Things/dp/0062273... * The Startup of You: http://www.thestartupofyou.com/ http://www.thestartupofyou.com/ Marketing: ---------- * Build an audience before you launch the product - like 37Signals, Jeff Atwood and Joel Spolsky, Hubspot * Traction Book: http://tractionbook.com/ http://tractionbook.com/ * Be Creative - Each startup is different. There's no silver bullet Sales: ------ The sales course by Steli Efti: http://close.io/free-sales-course/ http://close.io/free-sales-course/ Pitching: ------- Dave McClure: https://www.youtube.com/results?search_query=dave+mcclure+startup+pitch https://www.youtube.com/results?search_query=dave+mcclure+st... Founder Interviews, stories: ---------- * PandoMonthly: https://www.youtube.com/results?search_query=pandomonthly https://www.youtube.com/results?search_query=pandomonthly * Stanford ECorner: ecorner.stanford.edu