Most of the "previously unconnected" are people who know the value of the Internet (It's used pervasively enough that people who don't use it still have an idea

Most of the "previously unconnected" are people who know the value of the Internet (It's used pervasively enough that people who don't use it still have an idea of what it is), have the capability of using it, but don't want to. Very few of them are ones who can't afford it. I mean, they exist, sure, but for them the cost of a phone that can handle the internet well is probably the deciding factor, not the data plan prices. These phones cost Rs. 5k+ (cheapest I can think of) and last maybe two years without repair. Basic data plans can come at Rs 100 a month, prepaid data is generally even cheaper. No, the data plan is not the deciding factor here. Internet.org is probably more likely to move existing Internet users onto the walled garden, because everyone loves free things.