I would argue that it has exactly the same impact. Your argument is a bit of "If a tree falls in a forest and no one is around to hear it, does it make a sound?

I would argue that it has exactly the same impact. Your argument is a bit of "If a tree falls in a forest and no one is around to hear it, does it make a sound?" nature. Unless the advertisers want to publicly (!) admit that they wish they could block TV content from people muting/changing the channel/walking out to make tea during commercials.