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"Does the same logic also apply to your TV and radio?" Yes? Or are you saying I shouldn't be allowed to change the station during a commercial?

by acheron 11y ago

krapp 11y ago
Viewership in tv and radio isn't measured directly, but indirectly through polls and surveys. You're counted as part of the set of potential viewers based on your age, location and whether or not you have a Nielsen box (or whatever they use nowadays.) TV stations don't actually know that you decided to turn the channel, and they don't really care, since that time has already been paid for. When you can very accurately determine how many people have seen a web ad and you know how many people haven't, that more directly affects how much value can be extracted from that advertising. In terms of the actual effect on revenue, blocking a web ad would seem to have more impact than ignoring a tv or radio ad.
- mziel 11y ago
  I would argue that it has exactly the same impact. Your argument is a bit of "If a tree falls in a forest and no one is around to hear it, does it make a sound?" nature. Unless the advertisers want to publicly (!) admit that they wish they could block TV content from people muting/changing the channel/walking out to make tea during commercials.
greenyoda 11y ago
In addition, you can also mute the volume and/or walk out of the room during a TV commercial, and it's perfectly legal to record a TV show and fast-forward over the commercials.
bitmapbrother 11y ago
No, but you do allow the presence of advertising on your TV or radio so why should web pages be different? That's the contract you agree to.
- __david__ 11y ago
  Allow how? I haven't watched an ad on TV since I bought my first DVR over 10 years ago.
- douche 11y ago
  Ad-blocking is exactly the same thing as turning the volume off during commercial breaks. Or perhaps turning the TV/radio off, and then back on again afterwards might be the better analogy, since then you are not consuming the "bandwidth". If I wanted to hurt advertising, I'd create an extension that would fire a thousand click-throughs on their stupid ad, and vacuum up all their AdSense budget. Get a few million people world-wide doing that, and companies would quickly realize that they are spending an even more ridiculous amount of money on advertisements, and they would stop spending.
  - bitmapbrother 11y ago
    Not really as you're constantly having to turn the volume off and on when the show resumes. So you're interacting with the actual ad and subconsciously you've acknowledged what they're advertising. As for hurting advertising by your click though scheme - do you really think you're the first one to have thought of this? They have measures in place to identify and disregard this.

"Does the same logic also apply to your TV and radio?" Yes? Or are you saying I shouldn't be allowed to change the station during a commercial?

by acheron 11y ago

"Does the same logic also apply to your TV and radio?" Yes? Or are you saying I shouldn't be allowed to change the station during a commercial?

krapp 11y ago

Viewership in tv and radio isn't measured directly, but indirectly through polls and surveys. You're counted as part of the set of potential viewers based on your age, location and whether or not you have a Nielsen box (or whatever they use nowadays.) TV stations don't actually know that you decided to turn the channel, and they don't really care, since that time has already been paid for. When you can very accurately determine how many people have seen a web ad and you know how many people haven't, that more directly affects how much value can be extracted from that advertising. In terms of the actual effect on revenue, blocking a web ad would seem to have more impact than ignoring a tv or radio ad.

mziel 11y ago
I would argue that it has exactly the same impact. Your argument is a bit of "If a tree falls in a forest and no one is around to hear it, does it make a sound?" nature. Unless the advertisers want to publicly (!) admit that they wish they could block TV content from people muting/changing the channel/walking out to make tea during commercials.

greenyoda 11y ago

In addition, you can also mute the volume and/or walk out of the room during a TV commercial, and it's perfectly legal to record a TV show and fast-forward over the commercials.

bitmapbrother 11y ago

No, but you do allow the presence of advertising on your TV or radio so why should web pages be different? That's the contract you agree to.

__david__ 11y ago
Allow how? I haven't watched an ad on TV since I bought my first DVR over 10 years ago.
douche 11y ago
Ad-blocking is exactly the same thing as turning the volume off during commercial breaks. Or perhaps turning the TV/radio off, and then back on again afterwards might be the better analogy, since then you are not consuming the "bandwidth". If I wanted to hurt advertising, I'd create an extension that would fire a thousand click-throughs on their stupid ad, and vacuum up all their AdSense budget. Get a few million people world-wide doing that, and companies would quickly realize that they are spending an even more ridiculous amount of money on advertisements, and they would stop spending.
- bitmapbrother 11y ago
  Not really as you're constantly having to turn the volume off and on when the show resumes. So you're interacting with the actual ad and subconsciously you've acknowledged what they're advertising. As for hurting advertising by your click though scheme - do you really think you're the first one to have thought of this? They have measures in place to identify and disregard this.