"For me, the entire debate is silly because it's my screen -> my decision what appears." My company makes most of its money off of advertising, I am broadly a

"For me, the entire debate is silly because it's my screen -> my decision what appears." My company makes most of its money off of advertising, I am broadly a fan of advertising (done well) myself, and yet.. I agree with your feeling at a core, technical level. I currently don't see how it's defensible to argue that a piece of software MUST render a certain stream of data in a certain way. This is not about copyright, redistribution (we're not transforming then rebroadcasting), or ethics (to me). This is simply about having code on a machine transform an incoming stream to a visual representation, and while common standards and protocols (e.g. JPEG, HTML, CSS, HTTP) determine how to do that to get towards a desired result, I think any individual's code or computer should be free to render data as it sees fit even if that rendering is not what the creator intended. Dictating how people or machines must intrepret things is a bad idea, IMHO. Provide the source data in whatever way you want, by all means, but the end user/device must interpret them as they will.