Fan of Segment. Their team are super helpful. Recommend it. I've not really found a reason yet to not like them. Sure sometimes you need a lit bit of ad-hoc wor

Fan of Segment. Their team are super helpful. Recommend it. I've not really found a reason yet to not like them. Sure sometimes you need a lit bit of ad-hoc work, but the benefits outweigh the costs in my opinion. Sometimes the engineers aren't in charge of the decision making process on analytics, so selling management an "insurance" policy, which is how I see Segment, is very powerful to get things done. Service provider not working out for you? Switch it. No code changes. Also, I don't believe the argument you can get away with one provider. MixPanel told me they don't do emojis in email subjects because their CEO doesn't approve of it. Don't want to get anyone in trouble, but I kid you not I have that email and instantly made me look elsewhere for email service - why should 1 person dictate my companies marketing strategy? Segment prevented a lot re-work for this. Anyway, in short, Segment is good for the market because it means services have to up their game as lock-in isn't as strong...except for Segment's!