3 ms·
it's become so complex that a typical small business owner can't be expected to manage their own campaign without relying on outside consultants Absolutely. I
by qeorge 17y ago
it's become so complex that a typical small business owner can't be expected to manage their own campaign without relying on outside consultants
Absolutely. I can't say AdWords has ever been user friendly, but the average business owner has little chance of turning a profit with AdWords (without training/consultation). Its not rocket science, but there is a definite learning curve.
- jwesley 17y agoThat's why Google is rolling out flat rate click pricing in many local verticals. They take the conversion data from advertisers using website optimizer and use it to help less sophisticated businesses compete against them.