> Quickly, the blog garnered a captive audience of over 20,000 RSS subscribers No, it gathered an audience of 20,000 subscribers. You have a captive audienc

> Quickly, the blog garnered a captive audience of over 20,000 RSS subscribers No, it gathered an audience of 20,000 subscribers. You have a captive audience when you're telling a story in a warm house in the middle of a massive snow storm. You have the exact opposite when you're on the web, and every distraction imaginable is just one click away.