Indeed, not only can it more entertaining but a more people focused approach is known to be more effective as the Guardian themselves recently pointed out [1].

Indeed, not only can it more entertaining but a more people focused approach is known to be more effective as the Guardian themselves recently pointed out [1]. [1] http://www.theguardian.com/commentisfree/2015/sep/04/the-guardian-view-on-the-refugee-crisis-it-is-people-and-stories-that-move-us-not-statistics http://www.theguardian.com/commentisfree/2015/sep/04/the-gua...