My point is that this project is not about providing value to the user. Google could have done that more easily. It may not be so sinister because it's a badly

My point is that this project is not about providing value to the user. Google could have done that more easily. It may not be so sinister because it's a badly thought out approach indeed. Although they got quite a few big partners already, this undertake requires rewriting the whole Web which is too much to ask even if you are Google.