3 ms·
A platform for sharing ad revenue. They deliver all the amp-ads via that single piece of js, and will share some of the revenue with the publishers. It's not a
by ducuboy 11y ago
A platform for sharing ad revenue.
They deliver all the amp-ads via that single piece of js, and will share some of the revenue with the publishers. It's not a bad idea after all, if only they had presented it for what it is: a Google fork of the Web. The "performance story" is just the bullshit.
- pjc50 11y agoIf they're putting ads in custom tags that makes it extremely easy to block them. I think it's nothing so sinister as a "fork of the web", but a badly thought out approach of going back to faster loading web1.0 by recognizing that quite a lot of JS adds no value to the end user.
- ducuboy 11y agoMy point is that this project is not about providing value to the user. Google could have done that more easily. It may not be so sinister because it's a badly thought out approach indeed. Although they got quite a few big partners already, this undertake requires rewriting the whole Web which is too much to ask even if you are Google.
- pookeh 11y agoIt also becomes extremely easy for browser vendors to not allow blocking them.
- pjc50 11y agoThe closed source ones, perhaps.
- cramforce 11y agoMany ad networks are supported already, all will be. There is no rev share at all.
- ducuboy 11y agoOf course this can't be DoubleClick only. But please tell us more about the business model, I see you're a Google employee.
- cramforce 11y agoBusiness model is the same as any other content website. Monetization through ads, paywalls, etc. Same as before, just with happier users including myself. Happy users are good for business in the long term.