Modern cars are cases with electronics inside and a side effect of spinning wheels. Apple have (or had) corporate culture and system in which great hardware ou

Modern cars are cases with electronics inside and a side effect of spinning wheels. Apple have (or had) corporate culture and system in which great hardware output is expected. Their greatest strength is the ability to produce slick design, premium feel devices, while having the uncanny ability to know which exactly performance features to throw under the bus. Case in point - flash. Someone in apple obviously knew that battery life of the devices trumps everything else before iPhone was in consumer hands.