What's sad is that this is just optimized HTML + CDN packaged up by Google and heralded as some big innovation. I think AMP is useful as a standard: setting a

What's sad is that this is just optimized HTML + CDN packaged up by Google and heralded as some big innovation. I think AMP is useful as a standard: setting a set of requirements to be considered an AMP page. Having such a brand plus possible beneficial treatment in search engines, will encourage publishers to adopt it. Sometimes a strong incentive is needed to change things.