I'm tremendously not keen on this, but am willing to be persuaded otherwise. I don't want to have to build my sites using Google's AMP framework and their cus

I'm tremendously not keen on this, but am willing to be persuaded otherwise. I don't want to have to build my sites using Google's AMP framework and their custom elements just to get good SEO. I don't want to cache my content in Google's network so they can 1) track everything my users are doing without any indication on the front end and b) start serving ads from the cache and make every ad blocker stop working overnight. This looks like Trojans bearing gifts in my (maybe paranoid) mind.