He's not targeting engineers. He's targeting yuppies, fraternity punks, late-night bar hoppers, Yelp-adoring foodies, crowds of drunk people in baseball caps wi

He's not targeting engineers. He's targeting yuppies, fraternity punks, late-night bar hoppers, Yelp-adoring foodies, crowds of drunk people in baseball caps with money to burn standing in line for hipster restaurants and nightclubs, shouting and pissing in the streets at 2am. That's the crowd that invades your city like a plague when it becomes a trendy destination.