This isn't my department, so I can't comment on the details of processes, but there are teams working on content acquisitions, and there are individual curators

This isn't my department, so I can't comment on the details of processes, but there are teams working on content acquisitions, and there are individual curators, and there is also an algorithm for non-curated countries. We definitely look at the data for analytics on the past programmings to understand what worked or didn't, but it's more as a guideline for the curators who have significant latitude to program things in a culturally relevant or timely fashion (eg. programming The Iron Lady the day after Margaret Thatcher died). As I mentioned in another thread, we did try the data-driven recommendation engine approach and did not achieve great results. We definitely believe that the human element of our editorial voice leads to a greater level of trust with our subscribers, and enables us to introduce hidden gems and lesser-known films to a wider audience.