I think Kubernetes is a good example of the right way to go about things. It gives a taste of what's possible on Google infrastructure and lowers the migration

I think Kubernetes is a good example of the right way to go about things. It gives a taste of what's possible on Google infrastructure and lowers the migration cost if you decide to move to Google (from what I understand). Both Google and Amazon will hugely benefit just by making the internet more ubiquitous (all roads lead to Rome). Google seems to realize that providing great open-source tools and systems is a good way to bolster their business. Amazon, on the other hand, provides great infrastructure but doesn't seem to be incredibly interested in anything that doesn't increase lock-in.